Vulcan Business Solutions Blog

Can a small business use AI? One area where AI tools can help even the smallest business is in sales and marketing. Every business is marketing and selling in the online digital world. Marketing on social media is a given for every business, and can be a game-changer for a small startup. However, a lot of the tasks of marketing on social media and through your website can involve tedious, time consuming tasks. Marketing tools that use AI can help with drip email campaigns, website visitor tracking, and understanding where each customer exists in the sales funnel at any given moment. Other digital tools that increase customer engagement and drive sales are available and are an excellent introduction to AI as a marketing tool. Using these tools, you can focus your limited sales resources on other, more critical tasks such as closing a sale with a customer that is now ready to buy and not simply exploring vague options. These AI tools are readily available and your MSP can guide you in ...

AI: Can you avoid the risks it carries? Are there risks to AI? Absolutely! There are end-of-the-world predictions about the use of AI. For a business, many of the risks are a bit less extreme, but they are also very real. For example, in the area of content creation. There are a variety of risks that you open yourself up to. One of the key ones is the trustworthiness of the content created. You expect generative AI to create an accurate explanation or description of a topic, event, thing, or idea, However, can you, in fact, completely rely on that? The answer is probably a qualified no. The level of “qualified” depends on a variety of factors. Your AI generated content is only as good as its sources, and that can create real questions for readers. Also, an organization using AI to create any type of video, text, image, or audio content needs to be concerned that it may include proprietary information that you need permission to use. This means material created by generative AI could ...

AI Is All Around Us IT seems it is virtually impossible to avoid hearing about Artificial Intelligence (AI). Ever since ChatGPT hit the market, AI has become a never ending source of news, articles, advertisements, and lots of gloom. Artificial intelligence isn’t exactly new--the term goes back to the mid-1950s. Artificial Intelligence is a broad term and encompasses a few different subsets of processes. Generally, it refers to machines or computers doing things that we consider a skill limited to human intelligence. What has caught the public eye is what is labeled “generative AI”. Generative AI (e.g ChatGPT) refers to the AI tools that can create content, music, images, code and voice. One of the reasons generative AI is so widespread in its applications is that it doesn’t require coding skills for a layperson to use it, instead the user can instruct the tool to create content by using natural language. Questions about generative AI The media has certainly been filled with conce...

AI: Of any value to an SMB? Artificial Intelligence (AI) has been all the media rage in the past year. Specifically, it isn't AI in general, but a specific category of AI known as generative AI . This AI is capable of creating content, such as text, images, audio and similar data. Examples of generative AI tools can create content, music, image code, and voice. What this can include are documents that are used for marketing and other content on websites, as well as images, video, and audio. What made generative AI more widespread are the tools that use natural language to utilize them. It doesn't necessarily require expertise in coding anymore. The generative AI tool that hit the news and has everyone curious about this development is ChatGPT. This allows any user to create conversations, answer text, and similar “written responses.” ChatGPT and similar tools are available to almost anyone. Of course if you follow the news, there is much excitement about the potential of gen...