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Leveraging your business data to drive better business outcomes

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Leveraging your business data to drive better business outcomes Smaller firms may hear about AI and how data is driving the big corporations of the world, but they often don’t realize that they can do the same. The size and age of your business doesn’t have to be a limiting factor in whether you use data. Today’s blog is a quick look at data management for the small firm. The first lesson is: don’t take your data for granted. The basic business model for some large IT companies is monetizing the data that they collect. While this may not be your goal, you probably collect a great deal of data about your customers, prospects, and operations. An MSP can help you make better use of that data. Here are just three examples: Marketing Data tells you who is interested, when they're interested, and in what they are interested. Data can tell you where each individual prospect sits in the sales funnel, so your marketing messages reach them exactly where they are. It can also track the perfo

Roadmaps for Data Security and for Strategic Planning

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Roadmaps for Data Security and for Strategic Planning It is time you were encouraged to stop looking at the technology you use to run your business as just some reliable piece of invisible infrastructure that hums along in the background. Instead, business owners should look at technology from a strategic perspective. What can technology do to support business in the future? How can new technology help your present business evolve and adapt to new market demands and customer expectations? For instance, AI is a new technology that may create serious disruption in many industries. Failure to think into the future could put a business at a disadvantage. Unfortunately, most small businesses face two challenges that make it difficult to incorporate new technology into their strategic plans. In-house staff focus more on maintaining existing technology - For many SMBs, in-house IT staff resources are limited. As a result, much of their time and attention must be focused on putting out fires a

An MSP can help you prepare your business for tomorrow’s market

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An MSP can help you prepare your business for tomorrow’s market Many small businesses tend to view an MSP as the local fire truck. Available when an emergency happens, they rush in, put out whatever tech fires broke out, and then leave. This is also known as the "break-fix” approach to technical support. However, an MSP can bring many types of value to a small business. In particular, an MSP can function as a strategic partner for a small business. Technology needs to be part of your long-term strategic planning. MSPs have the ability to devote energy to understanding emerging trends that can help your organization develop a “technology roadmap.” This is a long-term strategy document that outlines how and what technology should be used going forward. The roadmap takes a proactive view of technology as a strategic tool for the long-term growth of the business. Individual parts of a technology road map will address specific aspects of the company’s “technology” such as software deve

MSPs can focus on issues you don’t have time for

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MSPs can focus on issues you don’t have time for Every business relies on technology to function. From simple things like email, VoIP, and the internet, all the way to predictive analytics for inventory and sales, digital technology is at the root of every business. Unfortunately, no matter how much small- to medium-sized businesses may rely on their IT infrastructure to operate, they often try to “get by” with their in-house IT staff to keep things running. In this blog, we will discuss the value a Managed Service Provider brings to an SMB: a value that cannot be replicated in-house. First, it is important for a business owner to realize that an IT infrastructure is not a static entity. Nothing is “plug-and-play” in today’s business environment. There is no “build it and forget it.” Because everyone relies on technology that must be running 24/7, businesses need to be proactively monitoring the performance and availability of critical infrastructure, such as servers and networks.

Infection protection: Nine steps to start protecting your company today

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Infection protection: Nine steps to start protecting your company today Malware is a generic term that covers all manner of software that is designed to attack your devices, applications, programs, and networks. It is software that has bad intentions. Yes, stealing. Either by directly pulling money out of accounts, or improperly acquiring data that ultimately provides access to funds. Example: Stealing your SSN and setting up a credit card to use that info, or convincing you to provide the password to your checking account. Others will snatch your organization's data and hold it for ransom. As usual, it is all about money. What can you do? Nine steps to avoid malware 1) Don’t go it alone - As a small- to medium-sized business, you have limited resources, all of which need to be focussed on running the business and planning for the future. That makes it difficult to direct an IT operation that has the depth to address all of the security issues you face. For example, a business owne

So, what, exactly, is Malware?

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So, what, exactly, is Malware? Listen to the news? Read the internet? You know cyber crime is a very big business. Hackers and criminals are out there doing all sorts of nefarious things. Most generally, you hear that malware is some kind of virus that attacks your software programs, infects your hardware, and bungles up your network. But there are many different types of malware, just as there are many types of criminals–each with their own MO and bad intentions. In this e-guide, we will run through some of the major categories of malware, and then suggest 7 different ways you can work to protect your business from malware. Malware defined - Malware is a generic term that covers all manner of software that is designed to attack your devices, applications, programs, and networks. It is software that has bad intentions. Malicious + Software= Malware. Hackers and criminals create malware for an array of reasons. Some may create it just to attack massive amounts of machines just to show t

Thing to do this week to start protecting your customer data

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Thing to do this week to start protecting your customer data You have client or customer data in your possession. It is part of running your business in a digital marketplace. If that data is breached, it could permanently damage your reputation. We talked in an earlier blog about types of malware. There are many steps that you can take to protect your systems and data. Here are a few suggestions to protect your business from malware. Consider a Managed Service Provider - Cybercriminals are very sophisticated and every day are releasing new, cutting-edge tools to attack businesses and individuals. Small- and medium-sized businesses do not have the resources to staff an IT department sufficiently to be aware of all the newest tools and technologies needed to protect a business. For example, a business owner cannot possibly keep up with the changes and details of tax laws. Doing it themselves, they would likely overlook important tax advantages or inadvertently break some IRS rule. As